On December 26, 2024, a milestone event was held in Yanhu District, Yuncheng City, Shanxi Province. The Australian Agricultural Group and the local team jointly developed and produced the first export of the Ogro pear to Singapore, marking the official entry of Shanxi Yanhu agricultural products into the international market and injecting new impetus into the fruit export industry in Yanhu District.
The fresh Ogro pears exported this time totaled 10 tons and have been loaded and packaged. The goods will be transported by land to Shenzhen for customs clearance and then by sea to Singapore. This is also the first time that the local salt lake pear has gone overseas.
At the launch ceremony, a truck loaded with Ogro pears embarked on its journey. After preliminary coordination, this batch of Ogro pears will adopt an order based sales model and meet consumers in the Singapore market.
It is worth mentioning that the Ogro pear is developed and produced by the Australian Agricultural Group, combining the strong aroma advantages of Western pears and adding the crispy and refreshing taste of Salt Lake Crispy Pear, winning market recognition for its excellent quality and unique taste.
CEO of Australian Agricultural Group Singapore:Jia Yiwen
After our batch of goods arrives in Singapore, half of the containers will be distributed on-site, and the other half containers will be stored in the local cold storage to create higher premiums based on holidays and some of their celebration activities. Currently, the eight piece gift box we see has a retail price of 25 Singapore dollars for consumers, which is nearly 150 Chinese yuan
As a leading global operator of agricultural and food supply chain brand management, theAustralian Agricultural Group’s export cooperation not only connects production areas with international markets, but also promotes efficient integration between brands and procurement. In the future, we will continue to deepen our brand building, market expansion, and supply chain optimization, helping more high-quality agricultural products from China to go global.
Head of Salt Lake Ogoro Pear Planting and Export Base: Zhang Xun
Through improvement, fertilization, and artificial cultivation, we have achieved the current taste. The quality, surface, shape, and size of the Ogro pear all benefit from the unique soil and climate conditions in our local area
Pear cultivation is the leading industry in Longju Town, Salt Lake District. The Ogro pear exported this time is a new variety cultivated from the red fragrant crisp pear in Longju Town, Salt Lake District. It continues the characteristics of delicate and juicy flesh, smooth and clean fruit surface of the red fragrant crisp pear, and combines the advantages of Western pears. The juice is sweeter and the fruit shape is fuller. It is jointly developed and produced by the Australian Agricultural Group and the local area. At present, the planting area of Aogro pear in the Shanxi base of Australian Agricultural Group in China is 7000 mu, with a yield of 6500 jin per mu. After entering the peak fruiting period, the yield of pear fruit is about 10000 jin per mu.
The second car will be shipped to Dubai in about half a month. Based on the sales feedback from these two places, there will be more orders from other countries
CEO of Australian Agricultural Group Overseas Business Unit: Wang Wanyuan
Assisting the branding of agricultural products in Yuncheng City to go global is a strategic policy that our group company has been implementing since the middle of this year. We will make reasonable use of overseas channel based brands to promote our good products in a higher dimensional way
The export of Oglo pears to Singapore this time is an important step on the internationalization path of salt lake agricultural products. The Australian Agricultural Group will take this cooperation as an opportunity to continuously promote more high-quality Chinese agricultural products to enter the global market, and let the world share the good taste of China!
Group Introduction
Australian Agricultural Group
The Australian Agricultural Group, headquartered in Sydney, focuses on agricultural product food supply chain management and investment services. With cultivation and processing bases across Australia, China, Vietnam, Thailand, Malaysia, Indonesia, and the Philippines, its export operations span over 50 countries worldwide. Through investment, acquisitions, mergers, and partnerships, the group integrates supply chain resources under the philosophy of “Australian Quality, Global Supply,” forming a global operation and industry chain brand. This strategy extends to agricultural industry bases, combining trade, processing, sales, and research and development, positioning the group as a comprehensive agricultural investment entity.