"Violet Fruit Wine" has received a strategic investment of tens of millions from the Auagro Group, helping to become a representative brand of the global fruit wine category!
"Violet Fruit Wine" has received a strategic investment of tens of millions from the Auagro Group, helping to become a representative brand of the global fruit wine category!
Recently, Sichuan's new consumer brand of fruit wine "Violet Fruit Wine" received a strategic investment of RMB 10 million from Auagro Group. This strategic investment will be used to expand overseas channels and help Fruit Wine become a representative brand of the global fruit wine category.
Violet was established in Danling, Sichuan in 2019. With the mission of "creating a fourth-level benchmark enterprise for alcohol", "creating a representative brand of Chinese fruit wine" and "establishing a leading position in the fruit wine industry" as the company's business development goals and missions, it is determined to be A fruit wine consumption technology company that understands young people best
The founder, Mr. Ni Wei, is determined to promote the leap-forward development of local characteristic fruit industries such as Danling orange industry, Meishan spring orange industry, Pingwu green plum industry, and Panzhihua mango industry, and contribute to the social value of the enterprise to the greatest extent. Establish a benchmarking influence in the industry, and vigorously promote the revitalization of the local rural agricultural industry!
Auagro Group regards Violet as the first Chinese fruit wine brand to enter the Australian market. Violet has long been committed to the intensive processing of agricultural and sideline products, and its production base is located in the origin of characteristic fruits certified by the "National Geographical Indication". At present, the company has established a local chemical plant in Danling County, the "Hometown of Oranges in China" relying on "Danling Oranges", and developed a variety of fruit wines such as "Fruit Wine" and "Lili Sunshine". Simultaneously planned coconut, Mango, red bayberry and prickly pear and other product series, the annual output value will exceed 800 million yuan.
"The key to export is quality. Our company has its own mature industrial chain from production to processing to research and development, to warehousing and logistics and intelligent management, and the quality of fruit wine is far ahead of the industry standard. At the same time, as a company with As a young enterprise with planning and passion, we also hope that by taking the lead in testing the water, we will bring Chinese fruit wine to the world and win glory for the Chinese fruit wine brand!" Ni Wei, chairman of Violet, introduced that in order to help Violet expand its production scale, Danling The county government has invested more than 70 million yuan, and is tailor-made for the company to build the second phase of the "Violer·Dreamworks" project of Guoxiaojiu. The project was listed in the "2022 Sichuan Provincial Rural Revitalization Key Construction Project". After completion, it will become an innovative scene for the integration of primary, secondary and tertiary industries in the rural revitalization of Danling County, realizing the new concept of "tourism factory". "Australia is only our first stop. Next, we will also target Europe, America, Japan, South Korea, Southeast Asia and other regions, and strive to build the company into an international cutting-edge consumer goods company that understands young people best." Referring to the future, the young "Post-90s" entrepreneurs are full of confidence.